NEW RULES
The Forces Re-Shaping Our Lives, Livelihoods, and the Way Business Creates Value
Get an exclusive first look at Yonder’s landmark research into five transformative shifts -and discover what they mean for your organisation’s strategy, growth and long-term success
Yonder HQ, Farringdon
5th November 2025
4:30 PM
register
How people connect, work, look after their health, build financial security, and spend their leisure time is being fundamentally redefined.
These five shifts are not isolated. Together, they’re reshaping consumer expectations, employee needs and stakeholder demands – challenging long-held assumptions about how value is created.
For leaders, this moment is both uncertain and full of possibility. Understanding these shifts gives you actionable foresight, clarity and practical frameworks to guide decisions and drive new opportunities.
On November 5th, join us at Yonder’s Farringdon HQ with a select group of senior leaders for an exclusive briefing where we’ll reveal the five shifts, their implications for business strategy and how you can position your organisation to thrive.
This session marks the first in a two-part white paper series. As an attendee, you’ll gain early access to our research and directly shape the second paper by contributing your insights – ensuring your perspective influences where the conversation goes next. Reserve your place now to secure your seat.
WHAT TO EXPECT
WHAT TO EXPECT
Alexei is a seasoned brand strategist with over a decade of experience shaping global brands across various industries. He combines intellectual rigor with creative curiosity to distill complex challenges into clear, actionable, and inspiring strategies. His work spans a diverse clientele, including the Charities Aid Foundation, Virgin Media O2, and Mott MacDonald, as well as consumer favorites, industrial giants, future-shaping startups, and high street stalwarts. Recently, he has directed his focus toward public sector, education, and charitable clients.
Alexei's commitment to enriching his community extends beyond his professional role; he volunteers on the boards of local arts charities and offers pro bono brand strategy support. He holds a deep appreciation for craftsmanship, whether in strategy, design, or his own creative pursuits such as drawing, sewing, and ceramics. Mentorship from renowned brand leaders Rita Clifton (CBE) and Dr. Suzanne Livingston has further refined his expertise. At Yonder, he was honored with the Leadership Award (2022-23) and enhanced his strategic skills through the London Business School’s Developing Strategy for Value Creation course.
Will has a decade of experience advising organizations on how to better deliver against the long-term interests of the people they serve. He is an expert in understanding the diverse range of attitudes and experiences across the population, focusing on stakeholder priorities and how these are influenced by economic, social, political, and technological changes.
Will collaborates with noteworthy clients such as the BBC, Premier League, National Grid, and the Tony Blair Institute for Global Change on research and strategy projects. His work addresses a range of critical issues, including the future of energy, universal public service delivery, and the evolving political landscape, ensuring that organizations are well-positioned to meet their goals.
NEW RULES
The Forces Re-Shaping Our Lives, Livelihoods, and the Way Business Creates Value
Get an exclusive first look at Yonder’s landmark research into five transformative shifts -and discover what they mean for your organisation’s strategy, growth and long-term success
Yonder HQ, Farringdon
5th November 2025
4:30 PM
register
How people connect, work, look after their health, build financial security, and spend their leisure time is being fundamentally redefined.
These five shifts are not isolated. Together, they’re reshaping consumer expectations, employee needs and stakeholder demands – challenging long-held assumptions about how value is created.
For leaders, this moment is both uncertain and full of possibility. Understanding these shifts gives you actionable foresight, clarity and practical frameworks to guide decisions and drive new opportunities.
On November 5th, join us at Yonder’s Farringdon HQ with a select group of senior leaders for an exclusive briefing where we’ll reveal the five shifts, their implications for business strategy and how you can position your organisation to thrive.
This session marks the first in a two-part white paper series. As an attendee, you’ll gain early access to our research and directly shape the second paper by contributing your insights – ensuring your perspective influences where the conversation goes next. Reserve your place now to secure your seat.
WHAT TO EXPECT
WHAT TO EXPECT
Alexei is a seasoned brand strategist with over a decade of experience shaping global brands across various industries. He combines intellectual rigor with creative curiosity to distill complex challenges into clear, actionable, and inspiring strategies. His work spans a diverse clientele, including the Charities Aid Foundation, Virgin Media O2, and Mott MacDonald, as well as consumer favorites, industrial giants, future-shaping startups, and high street stalwarts. Recently, he has directed his focus toward public sector, education, and charitable clients.
Alexei's commitment to enriching his community extends beyond his professional role; he volunteers on the boards of local arts charities and offers pro bono brand strategy support. He holds a deep appreciation for craftsmanship, whether in strategy, design, or his own creative pursuits such as drawing, sewing, and ceramics. Mentorship from renowned brand leaders Rita Clifton (CBE) and Dr. Suzanne Livingston has further refined his expertise. At Yonder, he was honored with the Leadership Award (2022-23) and enhanced his strategic skills through the London Business School’s Developing Strategy for Value Creation course.
Will has a decade of experience advising organizations on how to better deliver against the long-term interests of the people they serve. He is an expert in understanding the diverse range of attitudes and experiences across the population, focusing on stakeholder priorities and how these are influenced by economic, social, political, and technological changes.
Will collaborates with noteworthy clients such as the BBC, Premier League, National Grid, and the Tony Blair Institute for Global Change on research and strategy projects. His work addresses a range of critical issues, including the future of energy, universal public service delivery, and the evolving political landscape, ensuring that organizations are well-positioned to meet their goals.
NEW RULES
The Forces Re-Shaping Our Lives, Livelihoods, and the Way Business Creates Value
Get an exclusive first look at Yonder’s landmark research into five transformative shifts -and discover what they mean for your organisation’s strategy, growth and long-term success
Yonder HQ, Farringdon
5th November 2025
4:30 PM
register
How people connect, work, look after their health, build financial security, and spend their leisure time is being fundamentally redefined.
These five shifts are not isolated. Together, they’re reshaping consumer expectations, employee needs and stakeholder demands – challenging long-held assumptions about how value is created.
For leaders, this moment is both uncertain and full of possibility. Understanding these shifts gives you actionable foresight, clarity and practical frameworks to guide decisions and drive new opportunities.
On November 5th, join us at Yonder’s Farringdon HQ with a select group of senior leaders for an exclusive briefing where we’ll reveal the five shifts, their implications for business strategy and how you can position your organisation to thrive.
This session marks the first in a two-part white paper series. As an attendee, you’ll gain early access to our research and directly shape the second paper by contributing your insights – ensuring your perspective influences where the conversation goes next. Reserve your place now to secure your seat.
WHAT TO EXPECT
WHAT TO EXPECT
Alexei is a seasoned brand strategist with over a decade of experience shaping global brands across various industries. He combines intellectual rigor with creative curiosity to distill complex challenges into clear, actionable, and inspiring strategies. His work spans a diverse clientele, including the Charities Aid Foundation, Virgin Media O2, and Mott MacDonald, as well as consumer favorites, industrial giants, future-shaping startups, and high street stalwarts. Recently, he has directed his focus toward public sector, education, and charitable clients.
Alexei's commitment to enriching his community extends beyond his professional role; he volunteers on the boards of local arts charities and offers pro bono brand strategy support. He holds a deep appreciation for craftsmanship, whether in strategy, design, or his own creative pursuits such as drawing, sewing, and ceramics. Mentorship from renowned brand leaders Rita Clifton (CBE) and Dr. Suzanne Livingston has further refined his expertise. At Yonder, he was honored with the Leadership Award (2022-23) and enhanced his strategic skills through the London Business School’s Developing Strategy for Value Creation course.
Will has a decade of experience advising organizations on how to better deliver against the long-term interests of the people they serve. He is an expert in understanding the diverse range of attitudes and experiences across the population, focusing on stakeholder priorities and how these are influenced by economic, social, political, and technological changes.
Will collaborates with noteworthy clients such as the BBC, Premier League, National Grid, and the Tony Blair Institute for Global Change on research and strategy projects. His work addresses a range of critical issues, including the future of energy, universal public service delivery, and the evolving political landscape, ensuring that organizations are well-positioned to meet their goals.